In this digital age, promoting a business or a message that will change the lives of so many people in this planet is essential that even the pope observes that too. We are connected more than anything we can think of, the internet gave us the never ending possibilities.
Here is a part of the pope's message:
"Using new communication technologies, priests can introduce people to the life of the Church and help our contemporaries to discover the face of Christ. They will best achieve this aim if they learn, from the time of their formation, how to use these technologies in a competent and appropriate way, shaped by sound theological insights and reflecting a strong priestly spirituality grounded in constant dialogue with the Lord. Yet priests present in the world of digital communications should be less notable for their media savvy than for their priestly heart, their closeness to Christ. This will not only enliven their pastoral outreach, but also will give a “soul” to the fabric of communications that makes up the “Web”."
You see that, he even mention the word "Web", to read the whole message of the pope go to http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20100124_44th-world-communications-day_en.html
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